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Pitchfork caught up with ScHoolboy Q at their SXSW showcase, as he talks about his life now, working with Kendrick Lamar, hearing his record on the radio for the first time, pursuing his dream in music and finding a passion for it after only chasing it for money.

Kendrick Lamar performs Hol’UP live in Austin, TX at SXSW. Perfomance recorded at Fader Fort ad Vibe House. A Camovement by Cam Be & Josh Free and Presented by GoWhere Hip Hop.

Remember when all over twitter Kendrick had pictures of him and skateboard p? Well he debuted the track at SXSW! Check it out!

Fuse caught up with Kendrick while at SXSW and discussed a few topics, including working with Dre, The Game and touring with Drake.

Fan video of Kendrick Lamar LIVE at SXSW 2012 at Fader Fort…. fan video, enjoy.

Say what you will but Kendrick SHUT DOWN Bootleggers and Tastemakers on Thursday. Live in Austin, Texas come get a taste of good music and peep.