Kendrick On New York Times

New York Times Covers Kendrick Lamar

It’s not every day the New York Times Covers Kendrick Lamar…so when it happens it’s time to rejoice!

Photo by: Sally Ryan for The New York Times

From the Critic’s Notebook in the New York Times, Jon Caramanica released an article featuring Kendrick Lamar in a piece explaining why Storytelling Rappers are both COOL and HOT.

Mr. Lamar is an anointed-by-acclamation savior and a reluctant hit maker…

Mr. Lamar’s is the bolder route. His is a totally unhurried album, easily the most ambitious in hip-hop this year, maybe the most ambitious in any mainstream-focused genre. His songs unfold at the speed of life as it’s often lived — slow, meandering, often unremarkable. Every time some action threatens to accelerate the pace of Mr. Lamar’s album, in comes a voice-mail message from his mother killing the buzz.

Make sure you check out the entire New York Times piece for yourself HERE.